What Is Toto? The Dutch Sportsbook, and How Its Prices Compare
Toto is the sportsbook of Nederlandse Loterij. Its margin is around 6% on the result market in most leagues, but only 3.1% in the Eredivisie. Measured over 600+ matches.
Last reviewed November 3, 2026
Key takeaways
- >Toto is the sports betting brand of Nederlandse Loterij, licensed in the Netherlands (18+)
- >Median 1X2 margin 5.9%: the most expensive of the four venues we measure
- >In the Eredivisie its 1X2 margin was 3.1%, level with Unibet
- >On over/under 2.5 Toto was slightly cheaper than Unibet
- >Best 1X2 price against the full field only 5.8% of the time: compare first, except on Dutch football
If you follow Dutch football you will have seen the name everywhere: Toto. For readers outside the Netherlands, here is what it is, how it compares on price with the alternatives, and where it is worth checking first.
What Toto is
Toto is the sports betting brand of Nederlandse Loterij, the Dutch lottery operator that also runs the national lotteries. It is one of the licensed online sportsbooks in the Netherlands, where online sports betting is regulated by the gambling authority, the Kansspelautoriteit. As with every licensed Dutch operator, you have to be 18 or older to bet.
For this site, Toto matters for a practical reason: it is the bookmaker whose prices we collect most completely, at several moments before every match, which is why our backtests use Toto's prices first.
Toto's prices, measured
We measured Toto's margin, the fee built into every price, over more than 600 matches in nine competitions (median, last price before kickoff):
Market | Toto | Unibet | Overtime | Polymarket |
|---|---|---|---|---|
1X2 | 5.9% | 3.1% | 4.0% | 2.0% |
Over/under 2.5 | 6.0% | 6.3% | 4.1% | not in our data |
Both teams to score | 8.0% | 7.5% | not in our data | not in our data |
On the main result market, Toto is the most expensive of the four. On over/under 2.5 it is slightly cheaper than Unibet.
The exception: the Eredivisie
Toto's 1X2 margin is around 6% in almost every league we track: Premier League, La Liga, Bundesliga, Serie A, Ligue 1 and the European competitions. In the Eredivisie it was 3.1%, half that, and level with Unibet's 2.9% there. If you bet on Dutch football, Toto's result prices are competitive in a way they are not elsewhere.
How often Toto has the best price
Comparison | Toto best (incl. ties) |
|---|---|
1X2, against Unibet, Polymarket and Overtime (473 matches) | 5.8% |
1X2, against Unibet only (624 matches) | 32.5% |
Over/under 2.5, against Unibet and Overtime (456 matches) | 16.1% |
Over/under 2.5, Toto vs Unibet head to head | Toto higher 49%, Unibet higher 43% |
Against the full field Toto rarely wins on 1X2. Against Unibet alone it is competitive on goals.
When to check Toto
- Eredivisie 1X2: competitive margin.
- Over/under 2.5: often at or near the Dutch best.
- Elsewhere on 1X2: usually not the best price; compare first.
Toto also offers markets and promotions we do not measure here; this comparison is about the price of the standard markets only.
How we measured this: Edge Terminal's odds history, last price recorded before kickoff, matches played August – early November 2026 in nine competitions; medians per market. Snapshot taken 3 November 2026. Toto is a brand of Nederlandse Loterij; this site is not affiliated with it. 18+. Nothing here is a tip.